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The Doorway Gallery » Affordable Art Fair, Battersea 2014

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About The Affordable Art Fair


‘When Will Ramsay founded the fair in 1999 his aim was to make contemporary art accessible to everyone, and to show you don’t need to be an art expert or a millionaire to enjoy and buy art. Fifteen years on The Affordable Art Fair is the leading showcase in the UK for contemporary art under £4,000 having welcomed over 1.4 million visitors buying over £203 million worth of art.


How did it all start?

In 1996 Will opened Will’s Art Warehouse in south west London to bridge the increasing interest in contemporary art and the London gallery scene. By concentrating on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from £50 – £2,500 from a stable of over 150 artists. The response to Will’s Art Warehouse encouraged Will to take his approach to the next level, and in October 1999 he launched the first Affordable Art Fair in Battersea Park. 10,000 visitors took advantage of the ease of buying, breadth of choice, affordable prices and user-friendly approach.AAF has also become something of a global phenomenon with fairs taking place in  Amsterdam, Brussels, New York, Milan, Singapore, Hamburg, Mexico City, Seattle, Stockholm, Hong Kong and Maastricht..But Will didn’t just stop with the Affordable Art Fair, oh no. He also founded contemporary art-hub PULSE, held annually in New York and Miami; co-founded Asia’s leading art fair, the prestigious ART HK (which has since become Art Basel in Hong Kong); as well as being a shareholder in Art India, the sub-continent’s first international art fair, attracting over 190,000 visitors since its launch in 2008.


Wherever there’s art, there’s Will.’




exhibiting at :



above: Portrait of a Diva

Christy Kenney


Doorway artists with new work  @ the Fair:

Jackie Edwards  Rae Perry  Kate Beagan   Ken Browne   Chris Wilson

Christy Keeney   Brian McDonagh   Cormac O’Leary   Seamus Connolly


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